Employer branding & experience design

INTERNAL BRANDING = EXTERNAL BRANDING

In organisations with a strong brand culture, the brand is carried by the people who work there. They are not only the representation of the brand, but they bring the brand to life. By putting the brand values into practice and proving the brand promises, the employees give the organisation that unique and distinctive character that customers come back for. At the same time, this dedication fuels the employees’ feeling of purpose and engagement.

LIVING THE BRAND!

The best brand exerience we design together

Employees are the foundation of strong brands. We connect the corporate brand to the employer brand and co-create a consistent and authentic brand experience.

THE PEOPLE

How do employees experience the work, the culture and the brand? What can be improved to create more engaged employees who propagate the brand? learn more

THE BRAND

What are the unique associations and attributes that make the brand special? How can the corporate and employee brand be aligned? learn more

THE CULTURE & VALUES

What’s the way of working within the company? How does the DNA come to live? What values define the DNA and does everyone know what that means in behavior? learn more

VISION & STRATEGY

Are the people, brand and culture aligned with the company’s viion and strategy? Is there consistency in direction and message an dclear communication? learn more

OUR DESIGN THINKING APPROACH

Creating an employer brand and optimal employee experience is a joint effort. We believe that all knowledge, insights and solutions are already present within the organisation. We bring them to light, add our experience and project approach, and together we work our way towards a strong brand and an optimal experience for employees and customers.

POINT OF VIEW

We start by determining the starting position. Where are we now and do we want to go? What’s our vision? We create a design team and collect all relevant info and context.

UNDERSTANDING

How do employees experience work and the brand? We outline the employee journey and measure employee experience, defining benefits, needs and pain points.

IDEATION

Together we co-create the ideal employee journey & employee experience. We choose and validate the best solutions for optimizing the experience and employer brand.

IMPLEMENTATION

We make a roadmap for an agile way of implementating the strategy and actions, based on priority and impact, for a sustainable, powerful employee experience.

BUILDING A STRONG BRAND EXPERIENCE

Connecting your culture and values to your brand and services is of great importance in providing consistent high level service. If employees want to properly convey the brand message, they must also experience it sincerely. That’s why we connect internal and external branding and identify the employee experience as the key to the authenticity and strength of your brand.

EMPLOYEE JOURNEY & EXPERIENCE

– Sketching the employee journey
– Alignment customer journey
– Employee experience analysis
– Vision, goal setting & gap analysis

DESIGN & COCREATE STRATEGY

– Employer value proposition
– Employer brand strategy
– Culture & values analysis
– Employee experience design

BRAND EXPERIENCE ROADMAP

– Practical action plan
– Roadmap for step-by-step sustainable change – Guidance and deep dive on request